Now onboarding · 20 D2C brands · US & Europe
Your CPG idea.
Made in India. Shipped to your door.
Tell us what you want to build. Sauda handles formulation, samples, certified factories, quality control and delivery to your warehouse, Amazon or TikTok Shop. You place one order.
Free. No account. A real plan in minutes.
- $60M ARR
- built by our founder at BetterAlt
- 20 brands
- in our closed founding cohort
- GMP · FDA · ISO
- certified factories only
- 1 PO
- you place one order, we do the rest
How it works
One brief in. Finished goods out. Everything between is on us.
- 1.Your ideaA one-liner is enough. We turn it into a spec.
- 2.Formulate & samplePrototypes at your door in weeks. Iterate until it is right.
- 3.Certified factoryGMP, FDA-registered, audited by us. Matched to your product.
- 4.QC & complianceEvery batch tested. COAs, labels and paperwork handled.
- 5.DeliveredLanded at your warehouse, 3PL, Amazon or TikTok Shop.
Logistics, handled
From the factory floor to your customer’s door.
You choose where the goods should land. We ship there, direct from India, with the paperwork done.
Your warehouse or 3PL
A 3PL is a third-party warehouse that stores your stock and ships each order for you. We deliver your finished goods there from India, customs cleared, labelled, and ready to sell.
Amazon FBA
Fulfilment by Amazon: Amazon stores your inventory and ships Prime orders. We prep, label and ship your stock straight into Amazon’s fulfilment centres, so you never touch a box.
TikTok Shop
Selling on TikTok Shop means using TikTok-approved fulfilment (Fulfilled by TikTok, or an approved 3PL). We set up direct shipping into it, so orders from a viral video ship without you.
Factory-direct pricing
India cost. US quality.
Small first runs
MOQs that won’t sink a new brand.
Certified only
GMP, FDA, ISO. Audited by us, not a directory.
One partner, all of CPG
Supplements, food, beauty, personal care, pet.
Akash Dhoot
Founder, Sauda · Co-founder, BetterAlt
- Scaled BetterAlt to $60M ARR
- #1 category rankings on Amazon US
- On shelf at Sprouts and The Vitamin Shoppe
- Built the India-to-US supply chain from scratch
Who you’ll work with
A founder who has already done this.
Akash co-founded BetterAlt, an Indian superfoods brand, and scaled it to $60M ARR selling supplements to the US. Number one Amazon rankings, shelves at Sprouts and The Vitamin Shoppe, and a supply chain that ran from Indian factories to American carts.
He built that supply chain the hard way. Now he and his team set it up for a select group of founders, so you skip the two years of mistakes and go straight to a product that ships.
Next cohort opening soon
Join the waitlist.
20 D2C brands across the US and Europe are already in. Spots open in order of signup, and the next cohort is small on purpose, so every brand gets Akash’s team on it.